Automating credit guidance to help more people qualify for a mortgage

Rocket Credit Upgrade helps people improve their credit so they can qualify for a mortgage.

I designed experiences for both clients and agents to turn credit improvement into a clear, scalable system.

client

Rocket Mortgage

role

Product Designer

collaborator

Jake Heller (PM)

overview

Rocket Mortgage agents help clients qualify for a mortgage

Low
credit score

Blocked from
mortgage approval

client experience

Turning rejection into a clear path forward

When clients don’t qualify, the experience shifts from rejection to guidance. We show exactly how to improve their score, backed by real outcomes and at no cost, so they can confidently choose to move forward.

To increase mortgage approvals, clients need to reach a higher credit score.

client & agent experience

From reports to clear action plans

Credit reports were complex and required manual interpretation by consultants. We replaced this with auto-generated plans that translate credit data into specific, prioritized actions. These plans reduce manual effort for agents while giving clients a simple path toward qualification.

before

Credit reports require interpretation

after

Clear plan to follow

Progress must be visible to keep clients moving forward.

client experience

Helping clients see how close they are to qualifying

Improving credit takes time. Clients need to know if they are getting closer to approval. We designed a dashboard that shows score changes over time and highlights what’s needed to reach the target. This keeps clients engaged and motivated.

agent experience

From fragmented tools to a system designed for scale

Agents previously relied on fragmented Salesforce workflows to manage clients, interpret reports, and track progress.

We designed a unified system that brings together credit data, action plans, and client progress into a single experience.

This allows agents to support more clients without increasing manual effort.

agent experience

Focus on clients closest to qualifying

Agents previously prioritized outreach based on last contact, with no visibility into which clients were most likely to convert.

We introduced prioritization based on how close a client is to reaching their target credit score.

before

No visibility into prioritization

after

Clients closest to qualifying become the highest priority

Agents need to quickly understand each client without digging through systems.

agent experience

See what matters instantly

Information was scattered across multiple views, requiring constant tab-switching and slowing down decision-making.

We reorganized everything into a single, scannable interface that surfaces the most important details at a glance.

before

Fragmented information

after

Scannable system

This reduces cognitive load and helps agents quickly understand each client and take action.

impact

Helping more people qualify for a mortgage

92,000+ approvals

After working with Credit Upgrade consultants

+25 points

Average credit score increase

16 days

Average time to reach target score