Elevating experiences with 3D visual design
Beyond product design, I crafted a 3D animated visual style for Rocket Money’s signature moments, using Cinema 4D to enhance delight and brand personality.
Beyond product design, I crafted a 3D animated visual style for Rocket Money’s signature moments, using Cinema 4D to enhance delight and brand personality.
client
Rocket Money
role
Art Direction, 3D Visual Design, Animation
visual design & animation
With the launch of Rocket Card, we introduced a reward point loyalty program that puts cash back towards home goals. To celebrate significant reward point milestones, I designed an animation that feels playful and gamified.
visual design & animation
In the Rocket Money app, members can create savings accounts. To keep them motivated on their long-term saving goals, we introduced milestone badges. I designed the 3D versions of the badges and animations to bring these accomplishments to life.
In Cinema 4D, I animated border extrusion and lighting for buildup; in After Effects, I added trim path and firework effects to amplify delight.
visual brand design
To make the Rocket Money Premium upgrade feel special, I designed a diamond icon and 3D render—chosen after a team brainstorm to convey luxury and aspiration.
tutorial
I created a video tutorial showing how I transform 2D icons from Figma into polished 3D objects in Cinema 4D.