Building a better admin tool for credit consultants

Rocket Credit Upgrade helps individuals improve their credit and qualify for home loans, with over 92,000 families approved to date.

I led the design of a new admin experience that helps consultants prioritize clients and deliver faster, clearer guidance.

client

Rocket Mortgage

role

Product Designer

design detail

Prioritizing clients with focus tags

Introduced color-coded priority tags using a “temperature” metaphor (hot → cold), making it instantly clear which clients need attention first. The system also factors in client time zones to ensure outreach happens during ideal hours. By incorporating clear prioritization and reasoning, many previous details became unnecessary—resulting in a simpler, more focused design.

before

after

design detail

Providing clear next steps

Previously, consultants had to dig through scattered data to figure out how to help each client — leading to delays and missed opportunities. I designed a “Next Steps” panel that surfaces recommended actions in context, helping consultants stay proactive and reduce drop-offs.

dynamic states

design detail

Organizing information for scannability

Reorganized fragmented Salesforce layouts into a unified, scannable overview—minimizing cognitive load and eliminating tab-hunting.

before

after

design detail

Standardizing credit game plans

Created a tool to deliver personalized Credit Game Plans through clear, consistent templates, replacing dense emails with simple, actionable guidance.

before

after

design detail

Using language natural to consultants

Adapted system language to match how consultants actually speak (e.g., “freshies” for new clients), making the tool feel intuitive and human.

Freshie

New client

Our House

Salesforce

Game Plan

Credit guidance

Allocated

Client assigned

FICO score

Credit score

design detail

Bringing the credit journey to web

Originally only available in the Rocket Money app, the credit report experience needed to be adapted for desktop. I reformatted the layout for a larger canvas using a responsive grid that made content more scannable and digestible. To establish visual hierarchy, I introduced varied card sizes, ensured accessibility, and aligned the design with our updated brand system.

reflection

Learning fast, focusing better

One of the most rewarding parts of this project was learning fast. I came in with little knowledge of the mortgage process, but meetings with consultants gave me a crash course—and it was exciting to turn that into a solution they valued.

A PM brought me onto the project based on past work together. While balancing other projects, I spent the first week learning and mapping pain points. To deliver a high-quality solution quickly, I pushed for one focused design sprint. I presented the final designs to leadership, earning enthusiastic buy-in. This experience deepened my belief in curiosity, focus, and advocating for better ways of working.